Philip Antone

Web Designer & SEM Manager

  • phone:(646) 257-2474
  • email:philip@p-ant.com
  • website:P-Ant.com
Education
MBA, University of Rhode Island: College of Business Administration, North Kingstown, RI, 2008.
BFA, University of Hartford: University of Hartford: Hartford Art School, Hartford, CT, 2000.
Experience
March 2011 - present
Web Business Development Manager
ConsultantManhattan, NYC 2008 - March 2011
Web Designer/Web Developer/Online Marketing Manager

On an on-going basis I am currently working with several clients that exclusively market their services and/or products online in the capacity of web designer, search engine marketing manager, and website developer.

  • Sole manager of two PPC campaigns with a combined annual budget exceeding $475,000 and responsible for generating over $1.9 million in sales.
  • Strategically utilized PPC Ad and Landing Page A/B testing, multivariate testing, and funnel analysis to boost conversion rates as quickly as possible: more than 30% in less than a three month period.
  • Developed new content and website designs to better reflect a cohesive corporate persona and better convey company objectives to prospective customers.
  • Designed websites, optimized landing pages, and wrote copy targeting PPC visitors and facilitating a drastic increase in organic traffic.
  • Consistently applied a proven method of on-site link sculpting, off-site content creation, and intricate backlinking structures to quickly and continually increase organic traffic.
North Kingstown, RI 2005 - '08
Web designer/Online Marketing Assistant

Handled an expansive scope of responsibilities including website design, online advertising, and search engine optimization. Was a recognized team member in growing this fledging start-up into an established online photo development company.

  • Created and maintained dynamic website design and structure catering to an audience of more than 3 million customers.
  • Strategically implemented multivariate and A/B testing in order to quickly establish major gains in landing page conversion rates.
  • Increased CTR of an established Pay-Per-Click campaign more than 3.1% while decreasing campaign costs by 22%.
  • Managed a team to participate in pertinent online forums and social networks to post coupons, bolster awareness, and create a competitive online presence.
Woonsocket, RI 2004 - '05
Junior Designer/Marketing Assistant

Designed website elements, assisted in the development of online marketing campaigns, and created in-store displays.

  • Coordinated and developed content, contributed graphic design elements, and edited images for the CVS eccomerce and corporate websites.
  • Assisted web development and marketing teams in improving on-page search engine optimiation.
  • Created POP displays and design elements implemented throughout CVS/Pharmacy locations nationwide.
Skills

Web Development: Javascript, Jquery, MySQL, PHP, AJAX, ASP.net, Ruby on Rails; Web Design/Styling: CSS3, HTML5, XHTML, HTML5 Boilerplate, Adobe Creative Suite (e.g. Photoshop, Illustrator); Eccomerce:v Magento, PrestaShop, Websphere; CMS: Joomla, Drupal, Wordpress; Stats: Omniture, AWStats, Webalizer, Google Analytics; PPC: AdWords, AdWords Editor, Microsoft adCenter.

  • Innovative Web Designer

    As a designer with a degree in graphic design and one in marketing, I offer a unique approach to web design. Site usability, aesthetics, structure, and even page load times are but just a sample of factors that are meticulously designed to speak directly to your core audience. By designing to the needs and preferences of a targeted user base, I have had great success creating websites that far exceed the industry standards of sales conversion, returning visitors, and user retention.

    And while the visible design of a website can better attract your core user, the underlying structure is just as important. Bug free code, SEO optimized design, and keyword placement is but a few of the practices that have allowed me to create sites that are not only visually stunning, but are guaranteed to increase visitors.

  • Distinctive SEO Management

    As search engine complexity continues to grow, so too does search engine optimization strategy. A top listing in search engine results is undoubtedly important, but it is far from the only SEO objective in cultivating a distinctive online presence.

    Managing SEO strategy for over 8 years, I've been able to rank high for the most competitive of keywords on a continuous basis. But more importantly, optimizing first page results to display starred reviews, map results, sitelinks, and additional metadata have allowed me to construct listings with a strong visual impact. Distinctive SERP results not only help increase traffic, but establish trust, build brand recognition, and significantly increase conversion rates.

  • CPM & PPC to ROI

    Managing campaigns with tens of thousands of keywords and hundreds of landing pages present infinite opportunities for improvement. ROI and conversion are excellent indicators of success, but it is the speed at which I have been able to rapidly increase these metrics that have allowed me to continuously exceed the projected goals of my clients and employers.

    My ability to use funnel analyses and broad statistic gathering methods allow me to focus my attention on the most significant factors of a campaign. Whenever I am designing a new landing page, A/B testing a new ad, or determining the most profitable ad position for a keyword, I am certain that my efforts are increasing ROI at the quickest pace possible.

Philip M. Antone
Web Developer
100 Manhattan Ave.
Brooklyn, New York
(561) 247-0361